Media Minute Lesson Series Videos
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Creating a Marketing Frenzy
In this lesson, students look at the ways in which consumer frenzy develops around a particular product.
Website: BadFads Museum
In this lesson, students look at the ways in which consumer frenzy develops around a particular product.
Website: BadFads Museum
Buy Nothing Day
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
Handouts: Consumerism Diary, What I Buy
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
Handouts: Consumerism Diary, What I Buy
Online Marketing to Kids: Protecting Your Privacy
This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
Online Marketing to Kids: Strategies and Techniques
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
Handouts: Advertising & Online Marketing Strategies, Online Marketing Worksheet
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
Handouts: Advertising & Online Marketing Strategies, Online Marketing Worksheet
Scientific Detectives
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
Elections and the Media
This lesson helps students to reflect upon, understand and filter the many media messages within political platforms and around political personalities.
Political Cartoons Website
This lesson helps students to reflect upon, understand and filter the many media messages within political platforms and around political personalities.
Political Cartoons Website
The Target is You!: Alcohol Advertising Quiz
This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
The Target is You! Start Quiz |
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Alcohol Myths
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
Handouts: Advertising and Alcohol, 7 myths alcohol advertisers want you to believe, myths worksheet
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
Handouts: Advertising and Alcohol, 7 myths alcohol advertisers want you to believe, myths worksheet
Kids, Alcohol and Advertising - Lesson 1: Messages About Drinking
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Handout: Messages about drinking (educational)
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Handout: Messages about drinking (educational)
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Overhead: Whaddaya Say!
Handout: Ad Hangover
The Target is You! Start Quiz
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Overhead: Whaddaya Say!
Handout: Ad Hangover
The Target is You! Start Quiz
Facts about Young Drinkers
Kids, Alcohol and Advertising - Lesson 3: Understanding Brands
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Handout: Brands All Around Us
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Handout: Brands All Around Us
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
"He Shoots, He Scores": Alcohol Advertising and Sports
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
Handout: Sports and Advertising TV Survey, Letter to Parents
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
Handout: Sports and Advertising TV Survey, Letter to Parents
Who's on First? Alcohol Advertising and Sports
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
Handouts: Alcohol Advertising and Sports, Sports Survey, Talley Sheet, Letter to Parents
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
Handouts: Alcohol Advertising and Sports, Sports Survey, Talley Sheet, Letter to Parents
Sports Personalities in Magazine Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Junk Food Jungle
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
Handout: Magazine Food Ad Log, Television Food Ad Log
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
Handout: Magazine Food Ad Log, Television Food Ad Log
You've Gotta Have a Gimmick
To familiarize students with the marketing techniques used in television and magazine snack food ads.
Handouts: My Food Commercial Log, Rules for Advertising to Kids
To familiarize students with the marketing techniques used in television and magazine snack food ads.
Handouts: My Food Commercial Log, Rules for Advertising to Kids
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Selling Obesity
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
Villains, Heroes and Heroines
This lesson introduces students to some of the myth-building techniques of television by comparing super heroes and super villains from television to heroes and villains in the real world and by conveying how violence and action are used to give power to characters. Students will also explore the use of stereotypes in the world of TV heroes and villains. The lesson begins with a discussion about villains. Students are asked to brainstorm a list of villains in the real world and discuss the characteristics and acts that make them villainous. Students then discuss and describe the kinds of “super heroes” and “super villains” they see on TV. To reinforce the differences between fantasy and reality, students play the game, Heroes, Heroines: Living in the Real World. In this game, two players assume the roles of TV heroes and sheroes, acting in the real world as they typically would on television and two other players take on the role of real life sheroes and heroes.
Handout: Heroes and Heroines: Living in the Real World Gameboard
This lesson introduces students to some of the myth-building techniques of television by comparing super heroes and super villains from television to heroes and villains in the real world and by conveying how violence and action are used to give power to characters. Students will also explore the use of stereotypes in the world of TV heroes and villains. The lesson begins with a discussion about villains. Students are asked to brainstorm a list of villains in the real world and discuss the characteristics and acts that make them villainous. Students then discuss and describe the kinds of “super heroes” and “super villains” they see on TV. To reinforce the differences between fantasy and reality, students play the game, Heroes, Heroines: Living in the Real World. In this game, two players assume the roles of TV heroes and sheroes, acting in the real world as they typically would on television and two other players take on the role of real life sheroes and heroes.
Handout: Heroes and Heroines: Living in the Real World Gameboard
TV Dads: Immature and Irresponsible?
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements. Students start with an opportunity to share their prior knowledge through a two-part “word splash” on the topic of TV fathers. Then they apply their knowledge to a guided classroom discussion on gender stereotypes, and review a backgrounder on TV dads. Next,students look at an ad that attracted complaints from fatherhood rights interest groups. Finally, working in groups, students share their scenarios from their word splash and choose one to perform int he suggested activity called From Sitcom to Sit-Real. There is an optional follow-up activity in which students track TV portrayals of fathers through a TV Dads Log. Teachers may wish to exercise caution and show sensitivity in the discussions of gender portrayal and representation of fathers in the media, depending on students’ family dynamics.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements. Students start with an opportunity to share their prior knowledge through a two-part “word splash” on the topic of TV fathers. Then they apply their knowledge to a guided classroom discussion on gender stereotypes, and review a backgrounder on TV dads. Next,students look at an ad that attracted complaints from fatherhood rights interest groups. Finally, working in groups, students share their scenarios from their word splash and choose one to perform int he suggested activity called From Sitcom to Sit-Real. There is an optional follow-up activity in which students track TV portrayals of fathers through a TV Dads Log. Teachers may wish to exercise caution and show sensitivity in the discussions of gender portrayal and representation of fathers in the media, depending on students’ family dynamics.
TV Stereotypes
This lesson familiarizes students with stereotypes and helps them understand the role that stereotypes play in television’s portrayal of life. The lesson begins with a discussion about the types of stereotypes that are common on television, why stereotypes are used on TV, and the possible negative influences of stereotyping. To further increase their awareness of television stereotypes, students will participate in a number of writing, drawing and viewing activities that include deconstructing segments from television programs, drawing stereotypical and non-stereotypical figures, and writing a poem about stereotypes.
Handouts: Spotting Stereotypes, No Stereotypes, Putting Stereotypes to Poetry
This lesson familiarizes students with stereotypes and helps them understand the role that stereotypes play in television’s portrayal of life. The lesson begins with a discussion about the types of stereotypes that are common on television, why stereotypes are used on TV, and the possible negative influences of stereotyping. To further increase their awareness of television stereotypes, students will participate in a number of writing, drawing and viewing activities that include deconstructing segments from television programs, drawing stereotypical and non-stereotypical figures, and writing a poem about stereotypes.
Handouts: Spotting Stereotypes, No Stereotypes, Putting Stereotypes to Poetry
Gender and Tobacco
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore gender-related influences on smoking.
Tobacco Labels
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
Freedom to Smoke
In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom.
Handout: Freedom in the Shape of a Cigarette
In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom.
Handout: Freedom in the Shape of a Cigarette
Freedom to Smoke Ads
Truth or Money
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Handout: Censorship in the Media, Kiss my Ash!
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Handout: Censorship in the Media, Kiss my Ash!
Thinking Like a Citizen
In this lesson, students explore various avenues for expressing concern and influencing public opinion about the health hazards of smoking.
Handout: Activists Say No to Tobacco
In this lesson, students explore various avenues for expressing concern and influencing public opinion about the health hazards of smoking.
Handout: Activists Say No to Tobacco
Thinking Like a Tobacco Company: Grades 4-6
In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty.
In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty.
Custom Profiles:
Thinking Like a Tobacco Company: Grades 7-9
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Handout: Recruiting the Replacement Smoker, RJR Youth Lifestyle and Values Study
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Handout: Recruiting the Replacement Smoker, RJR Youth Lifestyle and Values Study